PPG is leader in the paints and coatings industry with manufacturing facilities in more than 70 countries around the globe. Leading in innovation, sustainability and color forecasting, PPG helps customers in industrial, transportation, consumer products, and construction markets to protect and beautify more surfaces in more ways than any other company.

PPG came to us to help them grow a stronger corporate brand by  increasing familiarity to the consumer. They wanted to be less industrial looking and more consumer-friendly through a consistent look and feel, focusing on showcasing all the surfaces that PPG protects and beautifies for the consumer. 

We evolved the entire visual system to be more consumer-centric through optimistic lifestyle photography, a brighter and vibrant color palette, a modern typographic system and a color blocking treatment inspired by paint being applied to a surface. The overall look is much more in keeping with their brand promise of providing paint, coatings and materials to protect and beautify the world.
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